About Navistro

Perspective shaped by consequential rooms and real decisions.

Navistro is a strategic sounding board for complicated situations where information is incomplete, interests compete, personalities matter and the decision still has to be made.

Jeff Frederick

The founder

Former lawmaker. Three-decade entrepreneur and CEO. Board and commission chairman. Father of three.

I've spent my career navigating high-stakes situations in business, public life and organizations — situations where stated positions and actual motivations were not always the same thing.

Navistro started more informally — female friends and colleagues forwarding me texts, recounting conversations, or describing situations and asking some version of the same question: “What does this mean and what do I do next?”

Sometimes it was a relationship or divorce. Sometimes a difficult conversation, negotiation, workplace dynamic or life decision. For women in particular, it often meant wanting a candid male perspective they trusted enough to ask for — and trusted enough not to simply tell them what they wanted to hear.

Over time, I realized there was a consistent need behind those conversations: thoughtful, candid outside perspective from someone who could separate what was being said from what was actually happening — and help identify the next move.

Navistro grew out of that need.

The service is built around that perspective, but the brand is intentionally larger than a résumé. Navistro is the method and the experience: understand the situation, see the dynamics, and navigate with informed confidence.

Experience, not theory

The value is accumulated judgment from situations involving competing interests, incomplete information, negotiations, boards, public scrutiny, organizational politics and decisions with consequences.

Much of what clients bring to Navistro comes down to one question: what is he actually thinking — a partner, an ex, a boss, a counterpart across the table. That read isn’t something you can borrow secondhand. It has to come from someone who has actually sat on that side of it.

Perspective, not professional substitution

Navistro does not replace lawyers, therapists, financial advisors or medical professionals. The goal is to help clients think more clearly about the human and strategic side and use the right professionals more effectively.

Sometimes the most useful role is helping you separate the questions that belong with those professionals from the ones that don’t — the interpersonal dynamics, motivations, tradeoffs and likely reactions that may be driving the situation. Navistro gives you a place to work through that layer without pretending it is legal, clinical or financial advice.

A life outside the boardroom matters, too.

People and decisions do not arrive in neat professional categories. Navistro's perspective is intentionally grounded in both business and life—because judgment, communication, competing interests and difficult choices show up in both.

Navistro founder sailing a small boat on Tampa Bay